Wednesday, September 26, 2007
Metaphor on the Move--Organization as Brain
The reason that I call this a metaphor on the move is that our knowledge of what the brain is and how it works is increasing exponentially. Humans have long known that the brain is an information processing center. We have tried to understand the way the brain learns for nearly as long. Recently, however, we have been able to use increasingly powerful equipment (like MRIs and such) to develop a much more sophisticated sense of how the brain actually works. The brain metaphor has challenged our understanding of organizations as it has developed. From information processing, to learning, to holographic design and beyond the metaphor continues to challenge how we see organizations.