Metaphor on the Move--Organization as Brain

The reason that I call this a metaphor on the move is that our knowledge of what the brain is and how it works is increasing exponentially. Humans have long known that the brain is an information processing center. We have tried to understand the way the brain learns for nearly as long. Recently, however, we have been able to use increasingly powerful equipment (like MRIs and such) to develop a much more sophisticated sense of how the brain actually works. The brain metaphor has challenged our understanding of organizations as it has developed. From information processing, to learning, to holographic design and beyond the metaphor continues to challenge how we see organizations.

Chapter Three: It's not an organization, it's a bug...

...or something.

Chapter Two: Organization as Machine

Frederick Taylor's classic work on organizations was published in 1911. He died in 1915. Max Weber wrote around the turn of the 20th century and passed away in 1920. Other important writers in the machine metaphor wrote in the early 20th century. There can be little doubt that the notion that organizations are like machines was well established a century ago. Nevertheless, the machine metaphor remains one of the strongest metaphors to this day. What experience do you have with the machine metaphor? What is your reaction to the material in the chapter and in class discussion ?

Welcome to the CST 452 Blog

You've found it! I encourage you to bookmark this blog and review it regularly. Feel free to post thoughts you have about the material we are studying. Read the comments of your classmates and feel free to respond to them. You are always welcome to go back to previous comments and respond to responses.

With any luck we can create an interesting online dialogue about what I hope you will find to be really interesting material.

Let me know if you have any ideas how to make this blog even more useful.

The Introduction chapter is brief but introduces the approach of the text (and the course). Don't underestimate the power of the approach to metaphor that Morgan is introducing. Think about how he expands the idea far beyond the "literary" notion of metaphor that most of us have been introduced to. Use this brief chapter as an opportunity to stretch your blog writing legs a bit. Feel free to think expansively and put yourself into this dialogue about the study of organizations.

Have fun! Use your brain. Share.

--Rick